The results from my questionnaire allow me to understand my audience and their likes, dislikes, hobbies and lifestyle. This is important as knowing this gives me an idea of how to produce my video to the taste of the target audience.
It also tells me what props, clothing and activities I should include within the video in order to make it realistic and relatable for the audience. If I represent the people I am aiming it for in the music video they will understand it more and perhaps even enjoy it more if they see it applied on their own lifestyle.
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