Representation Theory

Richard Dyer (1983)
Represenatation enables us to understand a media text, without representations texts would be meaningless and have no message.
Dyer talks about how media textxs represent themselves to society, he says how we are seen determines how we are treated and how we see people comes from represenatation and therefore how we treat them is determined by how society sees people.
Richard dyer created a set of questions when studying represenatation:
1. What sense of the world is the media making?
2. What does it imply/ is it typical of the world or deviant?
3. Who is it speaking to ?
4. What does it represent to us and why? how do we respond to the representation?

How does this theory relate to my product?
I can relate this post to my blog by applying the questions above to my music video.
1) The video has a realistic sense of the world, the message that the video is portraying is something that happend everyday, its about a relationship
2) it implys that people of this sorrt of age and style are in relationships but it also implies that the relationships dont always work out. It is a typical situation as it happens often.
3) the media is speaking to young people who prwfer this genre of music and lifestyle but it does speak to anyone who is listening to the music as it can apply to most people.