Tuesday 17 December 2013
Ancillary texts - Digipak
Thursday 12 December 2013
Representation Theory
Richard Dyer (1983)
Represenatation enables us to understand a media text, without representations texts would be meaningless and have no message.
Dyer talks about how media textxs represent themselves to society, he says how we are seen determines how we are treated and how we see people comes from represenatation and therefore how we treat them is determined by how society sees people.
Richard dyer created a set of questions when studying represenatation:
1. What sense of the world is the media making?
2. What does it imply/ is it typical of the world or deviant?
3. Who is it speaking to ?
4. What does it represent to us and why? how do we respond to the representation?
How does this theory relate to my product?
I can relate this post to my blog by applying the questions above to my music video.
1) The video has a realistic sense of the world, the message that the video is portraying is something that happend everyday, its about a relationship
2) it implys that people of this sorrt of age and style are in relationships but it also implies that the relationships dont always work out. It is a typical situation as it happens often.
3) the media is speaking to young people who prwfer this genre of music and lifestyle but it does speak to anyone who is listening to the music as it can apply to most people.
Represenatation enables us to understand a media text, without representations texts would be meaningless and have no message.
Dyer talks about how media textxs represent themselves to society, he says how we are seen determines how we are treated and how we see people comes from represenatation and therefore how we treat them is determined by how society sees people.
Richard dyer created a set of questions when studying represenatation:
1. What sense of the world is the media making?
2. What does it imply/ is it typical of the world or deviant?
3. Who is it speaking to ?
4. What does it represent to us and why? how do we respond to the representation?
How does this theory relate to my product?
I can relate this post to my blog by applying the questions above to my music video.
1) The video has a realistic sense of the world, the message that the video is portraying is something that happend everyday, its about a relationship
2) it implys that people of this sorrt of age and style are in relationships but it also implies that the relationships dont always work out. It is a typical situation as it happens often.
3) the media is speaking to young people who prwfer this genre of music and lifestyle but it does speak to anyone who is listening to the music as it can apply to most people.
Monday 9 December 2013
Filming Schedule
Thursday 12th December
Start filming outside - I have checked the weather forecast for thursday and it is not due to rain so filming outside shouldnt be a problem except for the temperature that could be very cold.
Sunday 15th December
Filming some more outside and start filming inside.
Monday 16th December
Start Editng
Wednesday 18th December
Make sure I have a camera to use for the Christmas Holidays
Start filming outside - I have checked the weather forecast for thursday and it is not due to rain so filming outside shouldnt be a problem except for the temperature that could be very cold.
Sunday 15th December
Filming some more outside and start filming inside.
Monday 16th December
Start Editng
Wednesday 18th December
Make sure I have a camera to use for the Christmas Holidays
Thursday 5 December 2013
Location shots
White background - My house
Because most of the shots that require a white wall are close ups I can either film against this wall or if that doesn't look good then I can hang a white sheet off this wall and also place one on the floor to create the white background.
High angle shot - this shot is taken from a window upstairs in my house, for this to work properly I will have to hold the camera out of the window to insure that their is not a reflection in the window, like the bottom photo which is my favourite. Also the below picture shows the handle on the window, I need to ensure I open the window wide enough to not get it in the shot.
The shot of the house - This shot isnt used until then end of the video and is to reinforce the idea of home.
There are different areas of the park that I am going to use, these include the trees in the park, the path and the open field:
The Trees - The trees are used frequently throughout the music video, type of shot varie thoughout the video; from close ups, mid shots and long shots, these are used mostly when she is lip syncing.
Because most of the shots that require a white wall are close ups I can either film against this wall or if that doesn't look good then I can hang a white sheet off this wall and also place one on the floor to create the white background.
High angle shot - this shot is taken from a window upstairs in my house, for this to work properly I will have to hold the camera out of the window to insure that their is not a reflection in the window, like the bottom photo which is my favourite. Also the below picture shows the handle on the window, I need to ensure I open the window wide enough to not get it in the shot.
The shot of the house - This shot isnt used until then end of the video and is to reinforce the idea of home.
There are different areas of the park that I am going to use, these include the trees in the park, the path and the open field:
The Trees - The trees are used frequently throughout the music video, type of shot varie thoughout the video; from close ups, mid shots and long shots, these are used mostly when she is lip syncing.
The path - The path is also used frequently but what I realised after I had taken these photos was that I should of walked further up the path so that the green fence wasnt in the photo.
The Field - The field is a good loacation, because there is a lot of space for us to use and it isnt very busy so is perfect for filming.
Wednesday 4 December 2013
Digipak design examples
I like the use of photography on this design, thier is a clear colour scheme running right the way throug, the colour red connotes romance but it is also very sophisticated compared to a pink which would suggest something much younger and fun. The idea of romance is also shown through the roses that surround her, the image of her floating around the roses in a white dress connote s innocence and purity, the discs with white roses also connote the same. The name of the album is 'Loud', Loud suits the imagery as when we look at rihannas hair it is very vibrant and very noticeable suggesting loud. On the other hand the text is very slim and widely spaced, this suggests the opposite to what it is saying to us as the discreet wording doesnt suggest loud it is the very opposite of the word loud. This could be suggesting to the audience the music is not quite all the same and is not what we expect.
I think although this disc is not along the same genre as my product I will use the use of photography and cinematography by taking some close ups for the cover.
Oasis - Morning glory
I also like this CD cover again the use of photography is very simple and yet very effective, the colours used and quite pale and dull, this is carried through in the costume that is also very dull, to conrast this is the title of the album 'morning glory' this suggests that complete opposite of what the photo tells us. as when we think of morning glory we think of sun and bright colours, not an urban dull street.
the CD design better fits the genre of music I have chosen than Rhiannas album but phography is used throughout them both.
Tuesday 3 December 2013
Narrative theory
My product links with Todorons theory. Todoron says that every narrative follows this structure. He starts by saying there is always a protagonist and antagonist and between these two there is an isuue or conflict, although my video only has one person in it there will be a protagonist the girl who we see and the antagonist who we dont see but we will have a bit of an understanding.
Todoron then goes on to say that after we meet the protagonist and antagonist there will be a disruption. The disruption in my video is her when she gets angry with her ex who we dont meet.
He furthers his theory with the quest, the quest is when she starts to think about him and search for him as she runs back.
Finally there is a resolution, when the problem is solved. this is when she arives back home.
Although there a slight differences between my video and Todorons theory it does cross in many ways.
Todoron then goes on to say that after we meet the protagonist and antagonist there will be a disruption. The disruption in my video is her when she gets angry with her ex who we dont meet.
He furthers his theory with the quest, the quest is when she starts to think about him and search for him as she runs back.
Finally there is a resolution, when the problem is solved. this is when she arives back home.
Although there a slight differences between my video and Todorons theory it does cross in many ways.
Audience theory
Joseph Klapper (1960) - Selective filter model
Klapper states that the media can only be effective / have an impact on an audience once it has undertaken 3 stages:
Stage 1 - Selective exposure
The audience can choose what media they are exposed to.
Stage 2 - Selective perception
The audience can choose wether they want to accept the message being conveyed.
Stage 3 - Retention
Then the audience has to remeber the message, it has to 'stick' in thier mind. However research tells us that audiences remeber the things that they agree with and are more interested in.
How can this theory relate to my product?
Because this theory tells us that the audience choose the media they are going to watch or listen therefore my product has to appeal to the target audience to ensure that they will selectiely be exposed to my product.
relating to stage 2 of selective perception, the audience can chose wether to accept the message, therefore the message needs to be clear
and finally stage 3 the audience has to remember the message so I need to make the message something that the audience will agree with and be able to relate to.
Klapper states that the media can only be effective / have an impact on an audience once it has undertaken 3 stages:
Stage 1 - Selective exposure
The audience can choose what media they are exposed to.
Stage 2 - Selective perception
The audience can choose wether they want to accept the message being conveyed.
Stage 3 - Retention
Then the audience has to remeber the message, it has to 'stick' in thier mind. However research tells us that audiences remeber the things that they agree with and are more interested in.
How can this theory relate to my product?
Because this theory tells us that the audience choose the media they are going to watch or listen therefore my product has to appeal to the target audience to ensure that they will selectiely be exposed to my product.
relating to stage 2 of selective perception, the audience can chose wether to accept the message, therefore the message needs to be clear
and finally stage 3 the audience has to remember the message so I need to make the message something that the audience will agree with and be able to relate to.
Monday 2 December 2013
Props List
- Costume
- water in buckets
- Photo of her and the ex boyfriend that she will rip up at the beginning
Intentions of my music video
The idea that I would like my audience to take away from the video is the idea of a girl who is missing her ex, she will start of been sad and angry with him. (he is the voice that is singing about her) as the video goes on she starts to get happier. at the end of the song he is singing about 'home' at this point in the song she will start to run back home to where he is.
The main themes in the video are:
Narrative structure:
Camera work:
Mise en scene :
Editing:
http://youtu.be/5JvmqRYZ56Y?t=1m11s
The use of cinematography and editing will create the abstract narrative that I would like to portray through the video.
The main themes in the video are:
- Loneliness
- Emotions that change throughout
- The idea that they both miss each other
Narrative structure:
- Starts off her been lonely and sad
- she gets angrier as the video goes on
- she starts looking for him
- she runs back home when she realises she doesnt need him
Camera work:
- Lots of contrast between close ups and long shots
- zooms and also long shots, mid shots and close ups consecutivley to create a slower zoom effect.
- mixture of low angles and high angles
Mise en scene :
- White background very bland
- Busy street
- Field and trees
Editing:
- Fades
- Straight cuts
- Slow motion
http://youtu.be/5JvmqRYZ56Y?t=1m11s
The use of cinematography and editing will create the abstract narrative that I would like to portray through the video.
Subscribe to:
Posts (Atom)